St. Katherine’s
Branding | Digital
Cohesive visual identity that brought the festival’s energy to life both online and offline.
The goal was to create branding that was inviting and reflective of the festival’s cultural significance. The objective was to develop a comprehensive design package, including vibrant print materials and eye-catching social media graphics, to elevate the festival experience both online and offline.
Visual Identity
Solution: The visual identity blended the rich cultural elements of the Greek community with a modern appeal, using vibrant blues and whites.
Impact: The cohesive brand presence made the festival easily recognizable across all materials.
Print Materials
Solution: Designed a full suite of print materials–flyers, posters, event programs, and banners–featuring bold typography and vibrant imagery to showcase the festival’s highlights.
Impact: The materials effectively promoted the event within the community, capturing its energy.
Social Media & Promotional
Solution: Created social graphics, including countdown posts, to build excitement and boost online engagement leading up to and during the festival.
Impact: The social campaign increased community engagement and expanded the festival’s reach.
Outcomes & Takeaways
Stronger Festival Branding: The cohesive visual design created a memorable brand that resonated with both local and online audiences.
Increased Engagement & Attendance: Social media assets drove higher engagement and successfully promoted the festival, leading to increased attendance.
This project highlights how design can create an immersive, engaging experience that not only promotes an event but also deepens the connection between the community and the culture it celebrates.