4 Steps
Digital Design | Video Animation
Educating individuals on essential cyber safety practices and promoting awareness of simple steps to safeguard digital lives.
The goal was to create a visually engaging, easy-to-understand campaign that effectively communicated complex cybersecurity concepts to a broad audience.
Graphic Design:
The campaign featured unique icons and illustrations to visually represent each cyber safety step. Clear, simple visuals ensured viewers could easily grasp the importance of each practice without feeling overwhelmed. The layout was designed for visual coherence across all mediums, optimizing the user experience.
Animation:
Motion and animation were used to bring the campaign to life, designed to be both informative and captivating. The animations guided viewers through each step while keeping them engaged.
Outcome & Takeaways:
The campaign gained traction, featured on CBS News and increasing visibility while educating a wide audience. Feedback and digital analytics showed high engagement rates across platforms.
