Coastal K9 Rehabilitation

Branding

Embodies the spirit of the coast and the essence of canine rehabilitation, focusing on vitality, recovery, and an active lifestyle.

The goal was to create a custom logo that visually represented the mission: helping dogs regain strength and live healthy, active lives.

Moodboard & Iterations:

The design process for the Coastal K9 Rehabilitation logo was a collaborative effort to capture the brand’s core values through a dynamic yet serene visual representation. It began with a moodboard of various concepts, followed by exploring several design directions with different dog poses and movements.

Coastal K9 Moodboard Layout Options

Color Palette:

A key aspect of the design was selecting colors that conveyed calmness and healing, with focus on soothing tones of soft blues and greens.


Outcome & Takeaways:

After multiple iterations, the final design emerged with smooth, flowing lines that evoke both motion and serenity. The design is versatile, clean, and simple enough to scale across various platforms.

Logo of Coastal K9: Silhouette of dog on surf board riding a teal crashing wave.
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