VBrick
Branding | Digital | Web
Enhancing the company’s visual identity across both digital and print platforms.
As a leader in video streaming and enterprise communication, the goal was to strengthen VBrick’s position with design assets that support key initiatives, enhance user experience, communicate product value, and align core messaging.
Brand Analysis & Strategy Alignment
Before starting the design process, I collaborated with marketing and leadership to align key messaging with business goals. This involved auditing existing materials for inconsistencies, analyzing industry trends in video streaming, and participating in brainstorming sessions to understand the team’s vision.
Rev Responsive Design
Design & Creation of Assets
With a clear framework in place, design solutions were developed to effectively communicate VBrick’s value proposition. Key deliverables included:
Infographics
Solution: Designed modern infographics to highlight capabilities, offerings, and differentiators.
Impact: Improved engagement in sales presentations and marketing materials, making complex content more digestible.
Social Media Graphics
Solution: Created custom graphics and templates for banners, event posts, thought-leadership content, and product highlights.
Impact: Boosted social media presence and raised awareness of VBrick’s products and industry leadership.
Sales Materials
Solution: Worked with the web team to enhance design, streamline CTAs, improve navigation, and break up text-heavy sections.
Impact: Increased engagement, reduced bounce rates, and improved lead generation.
Infographics
Email & Web Design
Social Media Design
Outcome & Takeaways
Enhanced Brand Consistency: New assets reinforced a cohesive brand identity across platforms.
Increased Engagement: Graphics boosted engagement, with a 30% rise in likes and shares for product content.
Improved Sales Support: Sales teams saw increased effectiveness in presentations and collateral.
Website Performance: Redesign reduced bounce rates by 20% and increased conversions by 15%.
These results demonstrate how user-focused design strengthens the brand and drives business goals.