Stop Ransomware
Branding | Digital
Raising awareness about the growing threat of ransomware attacks and promoting prevention strategies.
The #StopRansomware campaign aimed to create a visually impactful identity that communicated urgency and resilience in combating ransomware. This included a unique logo, custom icons, and social media graphics to engage a wide audience across platforms.
Logo Design
Solution: Designed to symbolize resilience and security, with the hashtag #StopRansomware integrated into designs for shareability.
Impact: Became a recognizable focal point across digital and print materials, ensuring a cohesive brand element.
Iconography & Social Media
Solution: Created clear, minimalist icons for prevention steps and social media graphics to support messaging.
Impact: Icons simplified complex concepts in educational materials, while social graphics boosted audience engagement and awareness.
Website Banners & Landing Page
Solution: Designed campaign banners and a dedicated landing page with infographics to highlight key messages.
Impact: Increased website traffic and engagement, with the landing page driving action through clear, actionable steps.
Outcome & Key Takeaways
Increased Awareness: The campaign raised public awareness, driving more traffic to educational resources.
Engagement Growth: Social media engagement surged, with a 40% increase in shares and interactions.
#StopRansomware demonstrated how strategic, user-centered design can educate, raise awareness, and drive awareness on cybersecurity issues.