DC SHRM
Branding | Digital
Enhancing event materials to drive engagement and ensure consistency with their brand.
Akron Inc. with DC SHRM sought to enhance their event materials to better engage their audience and communicate the core messaging at various events.
Event Banners
Solution: Designed large-format event banners with branding, key messaging, and bold visuals to attract attention.
Impact: The banners became the focal point, drawing attendees and effectively communicating event details.
Bifold Brochures & Flyers
Solution: Created brochures with key sessions, speakers, and schedules, and flyers promoting specific events.
Impact: Served as informative and marketing tools, boosting engagement and providing clear takeaways for attendees.
Powerpoint’s
Solution: Designed branded PowerPoint templates with a clean, professional layout for event presenters.
Impact: Streamlined presentations and ensured consistency for speakers.
Email Headers
Solution: Designed custom email headers for promotional campaigns, invites, and follow-ups to boost open rates while communicating the message.
Impact: Increased engagement, driving event registrations and maintaining post-event interest.
Outcomes & Takeaways
Design Consistency: Ensured all materials aligned with the brand identity across digital, print, and event formats for a unified experience.
Audience-Centric: Tailored designs to engage the target audience and boost registration and participation.
This project demonstrates how strategic design enhances event experiences, drives engagement, and reinforces brand identity.