USA Rugby
Branding | Event Collateral
Every touchpoint was crafted to celebrate the power of rugby and USA’s global presence.
The goal was to create an identity that resonated with both athletes and fans, standing strong across all touchpoints, from stadium banners to event merchandise.
Branding Across Touchpoints:
The branding was tested across various physical and digital touchpoints to ensure it resonated at every level, including:
Event Signage & Banners: Custom designs for tents, teardrop banners, and vertical banners, using USA Rugby’s bold colors and striking visual to evoke energy and ensure visibility.
Collateral: Branding extended to merchandise and physical assets, reinforcing the identity and connecting fans to the team.
Outcome & Takeaways:
The design successfully unified the team’s spirit, resonating with both athletes and fans. The project culminated in a Gold Award at the 2024 AVA Digital Awards, validating its success. Key takeaways included:
A dynamic design
Consistency across touchpoints
Enhanced fan engagement