Industry Symposium
Event Branding | Digital Design
The 2024 Industry Symposium was a creation of a dynamic visual identity to bring its virtual event to life.
The goal was to create a cohesive digital experience that engaged attendees from start to finish, even in a fully virtual environment. Dynamic, impactful graphics were crafted across multiple platforms to ensure the event’s branding remained strong, consistent, and interactive.
Visual Identity:
The event’s identity needed to be striking and adaptable for a digital-only event. Key design elements formed the foundation for all graphics:
Color Palette & Typography: Bold, modern colors and clean typography for a professional yet engaging look.
Graphics: Designed to reflect the theme of building a resilient future while standing out in a virtual environment.
Design for a Virtual Event:
With the branding in place, a comprehensive suite of graphics were created to promote and guide the virtual event, including:
Countdown Posts, Announcements, & Teasers: Engaging visuals shared across platforms to create urgency and keep the audience in the lead-up to the symposium.
Branded Virtual Backgrounds: Custom backgrounds linking every session, panel, and speaker to the event’s identity.
Event Headers & Presentation Slides: Dynamic headers framing sessions and reinforcing key themes.
Interactive Elements: Clickable buttons and call-to-action visuals to guide the flow and encourage audience engagement.
Outcome & Takeaways:
The Industry Symposium’s virtual branding was a success, engaging both the audience and client. A cohesive visual identity unified the event across digital platforms, while custom graphics enhanced engagement in the virtual setting.